Before this tweet was made, the monthly maximum impressions would average at roughly 2,000. This meant that the 12,283 impressions was a fantastic result.
Furthermore, a knock on effect was noticed as subsequent months (after October) saw the average impressions increase to over 3,000.
Blocktober was for the entire month, so we posted a special video on that theme once per week - which gave us a lot of positive attention from both the player community and the developer community.